The internet started out as this mysterious thing we used to"browse" through like anonymous window shoppers.
Today, we dive right in surfing at high speeds. If we wereto describe general web activity as surfing, then its time to put up yourboard, set up a beach chair and instead, watch the surf come to you. Thanks towidgets, gadgets, intuitive home pages and RSS Readers such as igoogle, googlereader, blogline, and newsgator we can now combine all the latest content from the websites we frequent and view it in sequential order. If there is no new information, then we don't have to waste any time.
Social networks, and blog communities did this years before RSS existed, but only within their own community of users. This sameconvenience has made its way across the whole world wide web.
So what does this mean for people putting the content outthere such as bloggers, newspapers, advertisers etc? Websites need to activelyconnect their content to readers. This means having frequently updated content, RSS-friendly updates, and tools to transmit their content to readers phones,emails, etc. For instance, having a version of a site designated entirely tomobile viewing is becoming more important. Also, making sure to have links tosocial media outlets such as facebook and twitter can be key to instant connectivity. Its the virtual law of attraction.